Koala in Hong Kong PDF Print E-mail

koala.jpg Summary
The planned donation to Ocean Park (a Hong Kong theme park) of eight koalas has generated significant positive media coverage in Hong Kong and mainland China. The donation was announced by the Hon. Mike Rann MP, South Australian Premier, during a visit to Hong Kong on 15 April. Public Affairs at the Consulate-General worked with Ocean Park, Austrade and the South Australian Government to develop and implement a publicity strategy on the donation. Clippings of print media coverage and links to online articles are attached.

General
On 15 April, the Hon. Mike Rann MP, South Australian Premier, announced the planned donation of eight koalas from the Cleland Wildlife Park in Adelaide to Ocean Park (a Hong Kong theme park) during his visit to Hong Kong.  The koalas will be sent to Hong Kong in 2014.   The announcement generated significant positive media coverage in Hong Kong and mainland China.

Public Affairs at the Consulate-General worked closely with Ocean Park, Austrade, the South Australian government representative office in Hong Kong and the Premier’s office to develop and implement a media publicity strategy on the Premier's visit and the donation.  Consul-General Les Luck participated in official proceedings, which included a eucalyptus gumtree-planting ceremony.

Ocean Park and Consulate-General Public Affairs issued complementary media releases on the visit of the Premier.  Thirty-five journalists/photographers representing 22 media companies attended the official announcement which was held at Ocean Park on Friday 15 April. The media event generated 72 reports: 14 local print stories, 27 Hong Kong online news; and 31 stories on mainland China internet news sites, as well as TV and radio in Hong Kong and mainland China. All stories were overwhelmingly positive in tone, conveying factual information about the donation, the design of the koala enclosure, and plans to establish a eucalyptus forest to provide food for the koalas.

The South Australian Tourism Commission also issued a separate media release highlighting South Australia as a holiday destination.

Ocean Park is located on Hong Kong island.  It is the leading theme park, incorporating a marine mammal park, an oceanarium, and an animal theme park. Among its most popular attractions are four pandas on loan from the central government in Beijing.  The Park estimates that more than 100 million people have visited since its inception in 1977.  It currently attracts more than three million visitors annually.

Click here for media coverage

 

IAGE South Australia Chinese Media Release - May 2011
Click here to read full details

 

 

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